More and more, Google users are entering their queries as questions. Use question modifiers like “what” and “how.” However, it’s not the most practical method for researching long-tail variations, which is where keyword research tools can come in handy. With this approach, you’ll see exactly what is popular on Google without any guesswork. Or, look at the related searches listed at the bottom of the page. You can also consult the “People also ask” section if Google provides one, then enter those queries into Google and see how they autocomplete. Examine autocomplete suggestions in Google directly.Ī good starting point for collecting a pool of long-tail keywords is to simply enter a broad keyword into Google (or any search engine) and see what autocomplete suggestions appear.
Of course, not all long-tail keywords are made equal - here are some proven strategies for finding the ones most relevant to your visitors and readers. There is a virtually infinite number of long-tail keyword you can try to target with your content. But first, let’s review some strategies for finding these keywords - these are where SEO tools can be a major help. In this post, we’ll recommend 11 of our favorite tools that you can use to uncover long-tail keyword opportunities for your content. There are plenty of other long-tail keyword tools that you can use for uncovering opportunities to rank in organic search. Many marketers use Google Keyword Planner to get ideas, but this tool is limited in that it refers more directly to paid search data. Also, it's much easier to rank for long-tail keywords versus their more general counterparts, as long-tail keywords comprise 92% of all keywords typed into search engines. Long-tail keywords are especially valuable in retail because their high specificity indicates high purchase intent. This creates a skewed distribution, as illustrated below: As queries around a topic become more specific, the search volume decreases while the likelihood of conversion increases. The term “long-tail” refers to the “long tail” of a search’s demand curve.
They’re typically three or more words long. Long-tail keywords are usually well-thought-out queries in the form of questions, phrases, and sentences. That's why, when conducting keyword research, it's important to target lengthy, highly-specific keywords - these are known as long-tail keywords.
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